Train while no one is watching to

be ready for
when everyone
is watching


The First Step?



  • Coaching videos on proper form

  • Injury prevention training

  • Support and accountability

  • Workout progress tracking

  • Progress reports


The Deadlift Effect app will feature daily workouts to have you train like a professional athlete


When your body’s stronger, so is your mind. You’ll be able to make decisions with certainty

Be Ready for

As you increase your physical strength, you’ll be ready to tackle other areas of your life

Founders featured in:

We believe that you can start killing it in every aspect of your life

just take one step –

Get physically stronger

But The Deadlift Effect is more than an idea. It’s a comprehensive program specially tailored for the physical demands and busyness of the referee life. Get stronger, be ready for the game, and be ready for life.


Buy A Program

Choose and purchase a DLE program. Elite professional athlete workouts for every day.


Get Stronger

The first step towards kicking ass in every area of your life is getting stronger, so do the work.


Be Ready
Train every day when nobody’s watching so you’ll be ready when everyone is watching.


Deadlift Team

Christina Unkel

PRO & past FIFA Referee, Women’s World Cup Commentator, NCAA Soccer Rules Committee
Christina Unkel is a Professional and past FIFA referee, a litigation attorney and a tv sports analyst and entrepreneur. She has a 21-year career in refereeing with the past eleven years being at the highest professional and international levels of the game among the elite soccer players in the world.

Liz Lowe

NSCA Certified Strength and Conditioning Specialist
Liz Lowe managed and created the workout programming for IMG Academies, and most recently is the founder and co-owner of Scorch Fitness. Her workouts and training advice can be seen in Men’s Fitness Magazine, Muscle and Fitness, and

Taylor Holland

Certified Athletic Trainer with a Bachelor’s in science
Taylor Holland works with professional, collegiate, high school and endurance athletes in various sports. He is dedicated to keeping competitive athletes injury-free for life. When injury does occur, he develops performance rehab and protocol training to permit them to continue to train while recovering.

Ted Unkel

PRO & FIFA Referee, Full-Time Major League Soccer Referee
Ted Unkel is a Professional and active FIFA referee, MLS referee, and multiple-business owner. He has a 26-year referee career with the past 11 years being at the highest professional and international levels of the game. He has been responsible for taking charge of MLS Playoff Fixtures, NASL Championship, US Open Cup Final, CONCACAF Champions and Nations League appointments, and China FA Final Appointment.

Free  Strength Testing

Download our 7-day baseline testing program

You don’t have to improve every area of your life at once.

Use The Deadlift Effect to become physically stronger and excel in every area of your life both on and off the pitch
For questions or comments contact us at
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